DIRECT, ORGANIC INSTRUCTIONS TO YOUR FIRM
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Below is a snapshot of what our partner law firms have experienced, by working with Conveyancer Plus
Our fantastic team of digital marketers and conveyancing sales professionals have refined the way that conveyancing instructions are delivered to you.
First of all, our experienced marketing team works for your firm to generate good quality enquiries through a number of different channels.
Our conveyancing sales team and technology take over in converting those same enquiries into qualified, vetted instructions providing 100% commitment that the client has instructed your firm to handle the conveyancing work.
We save firms £10,000’s a month from employing their own marketing staff, hiring agencies and sales professionals, not to mention the additional tools required to quote and convert each lead.
This is a one of a kind solution that brings together the missing piece when your firm is looking to invest in marketing – your conversions!
ConveyancerPLUS works with you and for you exclusively to grow your firm month on month.
Our Digital Team generates high-quality, exclusive organic conveyancing leads directly for your firm via a number of specific marketing channels.
Our concierge team boasts an average conversion rate of over 33% from lead to instruction. The industry average is thought to be an estimated 8-12%.
Our quoting tool, enquiries follow-up sequence, marketing analytics, and sales management platform connect our array of services together.
We have automated a way to generate an increased number of 5* google reviews for your firm without any effort. This is all-inclusive with our service.
We help our firms with additional services that can add to the client's home buying experience by offering one of the most competitive prices for surveys in the UK.
We incorporate additional services to make life easier for the average home buyer. Removals, Insurances, Change of Address Services - we do it all for free!
We offer £1,500 worth of insurance cover to each buyer and seller should their transaction fall through. This allows our partner law firms to charge £150 plus VAT as an abortive cost.
Four Weeks completes chain-free freehold transactions within 4 weeks. Guaranteed. Our law firms receive £1000 net per transaction. 
If you are purchasing leads from the likes of Really Moving or Pin Local and are not seeing the results you had hoped for. Give us a try! We have had some fantastic results.
We are neither. We are in a fortunate position where we can combine both together to generate excellent quality instructions.
Our approach to generating the leads is similar to that of a marketing agency, just without the extravagant cost. Remember, marketing agencies are not experts in generating conveyancing-specific leads and will normally tell you that it will take 3 to 6 months to see anything worthwhile – while you are left paying a large monthly retainer.
We have developed our own market-leading communications strategy normally seen by the panel manager approach for our sales team to help convert those enquiries into vetted instructions.
Our experience building one of the fastest growing conveyancing panel management companies in the UK, and working at management board level for a largely conveyancing-based solicitor’s practice for a combined 7 years has set us on the right path to perfect the Conveyancer Plus offering!
We are not a comparison firm and so we do not need to worry about driving a low legal fee in order to win business. We generate each firm’s leads exclusively in an organic fashion so net legal fees stay high, engagement rate is 15% higher than the industry average and prospective clients have an appetite to speak to someone as quickly as possible.
Absolutely. But at what cost?
Typically we have found that law firms who have set up their own marketing and sales teams have seen costs spiral out of control and there is the added dilemma of ensuring you are hiring the right people, bringing together the right technologies, having the right processes in place, ensuring there is no disconnect between sales and the legal teams, checking that everything is compliant legally and from a GDPR point of view and finally, that money is not being wasted on the likes of Google or Facebook Ads.
Just because you are seeing leads being generated, does not mean you are making money!
As an example, if you were to set up a marketing campaign on google, a typical cost per lead using pay-per-click (PPC) google ads may be in the region of £30. Typically, we work on the ratio that 1 in 5 clicks will lead to an enquiry being generated – so you have already spent £150. Your sales team will take over to convert that lead into an instruction. The industry standard conversion rate is roughly 10%. For a proactive and experienced team using a state-of-the-art CRM and sales management process, you may see that rise to 20%, but not much more.
This means that you have spent £750 to generate that instruction and unless the legal fee price point is significantly higher, firms will find it a struggle to pay for the extra sales and marketing functions without making an overall loss.
So, let’s have a quick look at what you would have to do to set up your own sales and marketing departments:
We provide monthly reports for all of our law firms so they can see the influence that our marketing and sales team has had on their firm. We factor in data such as the number of phone calls made, leads generated, emails sent, conversion, and total estimated net fees from our conversions.
We also think it is important to highlight the cause of leads that did not convert to help with our training and tweaking our campaigns and processes.
We suggest changes to our partner law firms for the following month to help with a higher conversion rate / net fee based on what each firm is trying to achieve.
All of our packages start with a 2-week free trial. We are confident that we will deliver on our promise!
As standard, all packages are equipped with a free quoting tool for your website (should you wish to set one up!), access to additional services provided by HomeMover Plus and we can help with existing leads that you generate through your website, Really Moving, Pin Local or any similar lead comparison website for no cost.
We are continuing to grow and help firms grow organically along the way!
After getting to know our partners and liaising with them regularly, we know there is a fantastic demand for our services as firms look to increase their average fees, but still keep costs down operationally. This is what our law firm partners have experienced by working with Conveyancer Plus:
Conveyancer Plus is a trading name of Home Movers Plus Ltd.
Company Number: 13764928.
Registered in England and Wales. © All Rights Reserved.
Conveyancer Plus is a trading name of Home Movers Plus Ltd.
Company Number: 13764928.
Registered in England and Wales. © All Rights Reserved.
partnerships@conveyancerplus.co.uk
