Conveyancing Lead to Instruction — Converted for You
Your Fees. Your Brand. Our Conversions
1 Month Free Trial. No Retainers. No Risk. Just Results.
At Conveyancer Plus, we specialize in one thing: turning your Google Ads leads into paying, fully vetted, financially committed clients each day.
We help you grow on your terms. You set your fees — no discounts, no commissions, no middlemen.
We design a high-converting landing page for your firm, run targeted Google Ads, and even cover your first month’s £500 ad spend.
Our expert Conveyancing Quotes Team will handle all lead follow-up and convert them into real instructions — at no cost to you!
Proud to work with...
How does it Work?
Our Offer – Risk-Free Growth for Conveyancers
We’re so confident in our lead generation and conversion system, we’re putting our money where our mouth is.
Here’s what you get in Month 1, entirely covered by us:
A Professionally Designed Landing Page
Tailored to your firm, built to convert visitors into conveyancing , leads.
A Targeted Google Ads Campaign
Managed by our experts, designed to drive qualified traffic to your new landing page.
£500 Ad Budget - On Us
That’s right. We cover your first month’s advertising to get you off to a flying start.
Lead Conversion Handled by Our Experts
Our conveyancing sales-trained team follows up every lead to secure instructions, so you don’t have to.
In-House Teams Are Dropping the Ball
- 68% of law firms fail to respond to leads within 30 minutes.
- 85% of calls go unanswered on first contact.
- Less than 12% of firms follow up more than twice.
- Average lead-to-instruction conversion rate sits at 9–15%
This means firms are leaving £Thousands on the table every month.
💡 Are you measuring your metrics to ensure you are making the most of your marketing spend?
The Comparison: In House vs Conveyancer Plus
Metric | In-House Team | Conveyancer Plus |
|---|---|---|
Avg. Cost per Lead | £20 | £20 |
Lead-to-Instruction Rate | 12% | 49% |
Cost per Instruction | ~£167 | ~£41 |
Avg. Client Fee (ex. VAT) | £1,200 | £1,200 |
Revenue per 100 Leads | £14,400 | £58,800 |
ROI on Ad Spend | ~620% | ~2860% |
Why Law Firms Partner With Us
🔹 1200%+ ROI — Performance-Only Model
We don’t charge retainers or subscriptions. That’s why our partners see average ROI's above 1200%, with some exceeding 2500%.
🔹 Your Clients. Your Fees. No Panel Work.
This isn’t low-value volume work. These are direct, high-quality clients delivered to your front door, instructed at your standard fees — not watered down by third-party panels.
🔹 Fully Branded, Fully Integrated
Our team operates as an extension of your firm — your USP's, your tone of voice, your compliance standards. We enhance your brand while boosting your bottom line.
💡 Our Solution: Lead Conversion as a Science
Here’s how we turn your marketing spend into actual paying clients:
Sales Automation with AI Triggers
- Smart SMS, call, and email sequences
- Behaviour-based follow-ups within minutes, not hours
- Real-time lead prioritization and response tracking
High-Activity Contact Cadence
- First contact within 10 minutes of lead entry
- 12+ follow-ups within 60 hours
- 72% answer rate on outbound calls
- 98% voicemails left with clear Call to Actions (CTAs)
- SMS open rate: 87%
Compliant & Transparent
- All conversations recorded and all notes logged
- GDPR-compliant data handling
- Full audit trails for every instruction
- Firm-approved client documentation
We Build Trust Through Excellence
What Our Clients Say
Our commitment to delivering exceptional service shines through in the feedback we receive from our clients. See how we’ve helped firms like yours achieve success and maintain a reputation for excellence.
LPL Solicitors
"When using other lead generation companies we have been disappointed, so weren't sure what to expect with Conveyancer Plus. We overcame this quickly and were pleased to see a fantastic conversion from the outset from their team compared to our in-house team. Throughout our interactions, they have been personal, hands on and easy to contact to discuss tweaks and changes to process and campaigns to aid further improved conversion and ensure compliance. We are looking forward to undertaking further projects together in the future."
RMNJ Solicitors
"Great experience with Conveyancer Plus. Very efficient service, with no cost to the firm for employing their services. Helpful, hands-off approach. They understood our needs and delivered increased conversions."
Carbon Law Partners
"Conveyancer Plus has been indispensable to me at Carbon Law Partners. Their exceptional Conveyancing Sales Conversion team manages the leads for us with professionalism and efficiency. Their client management approach and knowledge of the process comes through and they even go as far as setting the correct expectations for money on account, next steps and details such as additional fees later in the process. This frees up valuable time for me to focus on the conveyancing work. Cost-effective and transformative, their service has streamlined our operations allowing me to take on more clients. I highly recommend them to any firm seeking to increase instruction volumes and grow!"
Expectations of our Conversion Service
What we DON'T Offer
❌ No low-fee panel work
❌ No passive milestone updates
❌ No long-term lock-ins
❌ No vague promises
What you DO get
✅ Vetted, committed clients at full fees
✅ All activity under your brand
✅ Dedicated, compliant sales infrastructure
✅ Transparent metrics and call reports
✅ 1 Month Free Trial to prove our worth — risk-free
Frequently asked questions
Rising Costs Are Killing Great Firms
As costs rise, firms are looking at ways to save more money while generating more paid clients to sustain growth.
Marketing spend can only be justified by increasing the number of instructions and without the resources to manage those leads correctly and efficiently, marketing spend for the most part is wasted.
A report by Insight6 found the following:
– Only 8% of law firms followed up again with a client after the initial enquiry and where more information was requested, it never reached the client 38% of the time
– 43% of messages left including voicemails did not get a response
– 33% of web enquiries were left completely unanswered
– 22% of reception staff did not answer initial calls with their name
Conveyancer Plus plugs this gaps and ensures every enquiry goes through the full sales cycle until failure, incorporating AI within the email, phone and SMS workflows
Yes. We have some of the best enquiry to instruction conversion rates right now.
On average, we are achieving the following for our partner firms:
– 58% of direct website leads are converting into instructions
– 27% of purchased online comparison leads are converting into instructions
– 94% of introducer leads, e.g. estate agents are converting into instructions